Below is a list of four things I’m selling right now.
These business don’t pay me to sell their products. But since I can’t stop talking about them, they get the benefit of having an outside sales person at no extra cost.
They don’t have to ask me or trick me into talking about them either. I simply do it because I love them. And when we love something, we naturally want to share it.
As a business owner, that’s one of your biggest challenges – to create something your customers love so much that they can’t stop talking about it.
To do that, you must tap into something deeper than the nuts and bolts of what you offer. You have to understand what it is that your customers are actually buying and talk to them about it and deliver it. You need to get their emotions and hearts involved, not just their heads.
OrangeTheory Fitness – A studio just opened up in Richland and it has to be one of the most addicting fitness programs out there. I want to go every day, even if it means I have to get up at 4:30 a.m.
What I’m really buying: A sense of community, empowerment and support.
These Soaps (thanks for the tip Ash Ambirge): https://whiskeyriversoap.com because who doesn’t love a good laugh? And it makes me feel like I’m cool and in the know. Who can’t relate to at least a handful of these?
What I’m really buying: Laughter and sense of belonging when I share.
Whole30: I have never followed an eating plan for more than half of a day – until Whole30. It completely changed the way I eat and my relationship with food. I can now go a whole day now without added sugar or dessert. For someone who believes ice cream is a food group, this is a substantial accomplishment.
What I’m really buying: Empowerment and a sense of control over my food choices.
Restorative Yoga: Or as I call it, sleeping yoga. Because adults need naps too. But when you call naps yoga and add in a little stretching, it’s much more acceptable. Plus I love the teachers at 11Exhale.
What I’m really buying: A sense of nurturing and comfort along with community and support.
So what are your customers really buying & how do you make sure they get it? Share your answers in the Time to Profit Facebook Group