As a business owner – you are in sales.
I define sales as the act of engaging in persuading, influencing, and convincing others to trade something they value in return for something else that they value more.
If you’re not willing to sell, you can’t generate consistent revenue.
So don’t shy away from the process of selling.
If you don’t like sales, figure out why and then find a way to like.
If you don’t know how to sell, get some help.
If you’re scared, do it anyway.
If you don’t like to talk about money, get your money mindset in order.
But only if you want to succeed.
I was talking with a client this week about what she would do if she had to get 3 clients in the next 30 days. Gun to her head – had to figure it out. She told me she would post on LinkedIn. For her business, this isn’t a bad tactic.
The challenge is, it’s passive and it depends on the prospect taking action. Which isn’t ideal when it comes to generating consistent revenue.
Yes – we all want to a create businesses that our clients are so excited about that they willingly and consistently take action.
But here’s the others side – it’s vulnerable to ask for help. It’s hard to admit you don’t know something.
It’s hard to admit you want something but aren’t sure exactly what you need. Nobody wants to ask the price of something and then realize they can’t afford it. Nobody is excited to buy something they aren’t sure will work for them.
Have you ever walked into a fancy boutique and wanted to ask a question, but didn’t want to feel stupid?
Or maybe you were getting a facial and wanted something to help with your chronic dry skin but felt silly asking the aesthetician, especially because you didn’t know what would help or how much it would cost.
Or maybe you need a new car, but you don’t want to be taken advantage of at the dealership.
Buying is inherently vulnerable.
So as a business owner, you need to step up and take the vulnerability off the shoulders of your customers and own it for yourself.
One way to do that is to ask simple questions:
- How can I help you?
- Is this something you’re interested in?
- Do you want to get started?
- What questions do you have about how this will help you X?
Share your vision for what you can do to be of service and then take ownership of that vision by being willing to be vulnerable and ask the question that will help your customers.
What simple question are you going to ask this week and to whom?
Share your answers in the Time to Profit Facebook Group